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With further technology in computing tablets increasing, and the expertise of both it’s mobile arm and the Sony parent company able to back that up (not forgetting the ‘heavyweight’ Sony brand), there is certainly scope for big things to be happening.

Which why it has come to no surprise that Sony Ericsson is to be now more. Sony has bought out the 50% share of Telefonaktiebolaget LM Ericsson (try saying that 3 times fast). They will be dropping Ericsson from the company name and will rebrand themselves Sony Mobile Communications.

Changing Market Verticals

This had been open knowledge for awhile now – with take over proceedings started back in October 2011, with Sony keen to take full control of the branding and marketing of the company, to bring it better in line with other Sony products. This is seen as especially important in the current marketplace.

With the entertainment market verticals blurring there is a lot of changes being made in technologies, with companies that can offer integrated entertainment solutions to people, both within their own homes and on the move especially well placed.

By bringing the mobile brand under the Sony umbrella, they are better placed to pitch a ‘fully integrated’ home entertainment system to those who want it. With their own brands of Internet TVs, set top boxes, tablet PCs and now mobile phones all able to connect to each other off of one Internet subscription, they can allow people complete control.

Mobile phones are increasingly becoming remote access points to home entertainment – able to access direct TV offerings from many paid to watch TV networks, allowing you to carry on watching a series or movie you were watching at home on a Sony TV via a Sony set top box, whilst you are on the move, simply by accessing a new Sony phone.

That sort of brand alignment is thought to be one of the major driving forces behind them taking over the remaining 50% of the Sony Ericsson company. It will also allow better sharing of technology, which means that not only will they be able to better share progress in technology across each of it’s arms, but also the technology will be easier to integrate with one another.

The home entertainment network market share is starting to open up to technology companies with the reach to be able to do it, which is why this purchase by Sony is an important step in them trying to gain early market share. Make sure that tapping into them is not too expensive, try using money off vouchers such as the Verizon Fios promotion code for example

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